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Marketing and Sales flashcards
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- What is meant by “Marketing” in this lesson?Brands and Customer Journeys
- Marketing develops and communicates offerings in relation to customer needs and exchange.
- What is meant by “Brand” in this lesson?Brands and Customer Journeys
- A brand combines identifiers and associations that distinguish an offering.
- What is meant by “Marketing mix” in this lesson?Brands and Customer Journeys
- A mix organizes decisions about product, price, place, and promotion in an introductory framework.
- What is meant by “Message” in this lesson?Brands and Customer Journeys
- A message communicates a specific claim or benefit to an audience.
- What is meant by “Customer journey” in this lesson?Brands and Customer Journeys
- A journey describes stages and interactions in a customer's experience.
- What is meant by “Truthful promotion” in this lesson?Brands and Customer Journeys
- Truthful promotion uses substantiated claims and clear relevant conditions.
- What is meant by “Conversion” in this lesson?Acquisition, Retention, and Marketing Evidence
- A conversion is a defined desired action, not always a purchase.
- What is meant by “Conversion rate” in this lesson?Acquisition, Retention, and Marketing Evidence
- A conversion rate divides conversions by a specified eligible population.
- What is meant by “Acquisition cost” in this lesson?Acquisition, Retention, and Marketing Evidence
- Acquisition cost allocates defined costs to acquired customers under a stated method.
- What is meant by “Retention” in this lesson?Acquisition, Retention, and Marketing Evidence
- Retention tracks continued activity or customer status over a defined interval.
- What is meant by “Attribution” in this lesson?Acquisition, Retention, and Marketing Evidence
- Attribution assigns credit under a rule or model and does not automatically establish causality.
- What is meant by “Incrementality” in this lesson?Acquisition, Retention, and Marketing Evidence
- Incrementality estimates outcomes caused by an action relative to a counterfactual.
- What is meant by “Sales conversation” in this lesson?Sales and Negotiation
- A sales conversation explores needs and relevant terms of an offering.
- What is meant by “Qualification” in this lesson?Sales and Negotiation
- Qualification checks fit, constraints, and readiness under a stated process.
- What is meant by “Objection” in this lesson?Sales and Negotiation
- An objection is a concern requiring understanding rather than automatic dismissal.
- What is meant by “Negotiation” in this lesson?Sales and Negotiation
- Negotiation seeks agreement over terms through exchange of information and proposals.
- What is meant by “Customer relationship” in this lesson?Sales and Negotiation
- A relationship involves ongoing interactions and expectations.
- What is meant by “Coercive selling” in this lesson?Sales and Negotiation
- Coercive selling improperly pressures decisions instead of supporting informed choice.